The worst layout for product page


I've just read a research from Baymard called "Product Page UX 2025: 15 Pitfalls and Best Practices".

The first thing they mentioned is product page layout. According to their study you should avoid horizontal tabs on product pages.

A product page that uses vertically collapsed sections for displaying information

Baymard's study found 27% of users missed these tabs, like shipping info, compared to only 8% with vertically collapsed sections.

Personally, I think that tabs should be used when each of them has the same content but filtered out by some property, e.g., "new orders", "orders delivered," "cancelled orders," etc. This is especially true when the data is uniform and homogeneous.

However, using tabs for dividing sections of data (not even settings, but data), is an anti-pattern.

Wish you a productive day and if you have a cat, let it be sane!

Victor Ponamariov

I'm a full-stack developer that is passionate about good user interfaces. In my newsletter, I talk mainly about UI/UX stuff. You could expect an email or two in a month, I'm not aiming to spam you with non-useful info.

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